5 Ways to Build Brand Trust

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Do you ever find yourself struggling to show up for your audience? Below are five ways to show up and build brand trust.

1. Consistency

Showing up consistently and serving your audience through strong + authentic branding will build trust. Consistent brand messaging along with the style of your approach/voice will allow your audience to connect on a deeper level. You can also show this through a kickass consistent customer experience aka nailing down a process that leaves them wanting more and telling all of their friends.

2. Credibility

Showing up consistently and serving your audience through strong + authentic branding will build trust. Consistent brand messaging along with the style of your approach/voice will allow your audience to connect on a deeper level. You can also show this through a kickass consistent customer experience aka nailing down a process that leaves them wanting more and telling all of their friends.

3. Personality

Showing up as your authentic self. People buy from people – period. Your audience is looking for that human connection and someone to confide in and fully trust to help them solve their problems. Hot tip: share content about you and your personal life – not just your work/products. Show that pretty face and give them more than just a sales pitch every time because we all know how old that becomes.

4. Transparency

The most successful brands build trust by embracing transparency between their services/products with their audience. It helps by reducing the gap between your promise as a brand and your delivery. You can practice transparency with how your process works, how your products/services can help them x,y,z, and setting realistic expectations from the beginning.

5. Authentic Storytelling

Brand storytelling is by creating a compelling narrative surrounding your brand that connects with your target audience. This is where you’ll want to share your values, goals, and anything that relates to your ideal customer. This includes creating an authentic look, style, and vibe with all of your marketing efforts and branding. It hits on a deeper level and your audience will appreciate it.

Karli DePanfilis

Karli DePanfilis

Karli is the designer behind Flair by KD. She has helped countless women step further into their calling, define their story, and boost their bottom line—so they can spend less time hustling and more time doing what matters most to them.
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